Background:

Niche: Women Couture

Adspend: Rs. 1L / month ($1.2k)

ROAS: 4x

Challenges:

They wanted to improve their ROAS because they were barely making anything at this ROAS.

What have we done?

Analysing the ad account: Finding the best creatives and the best performing audience from the past.

Analysing the Website Backend: We digged the data to find out the best sellers and the categories.

Revamping the ads: The product prices were high and the client had already informed us that people are too sceptical before making a purchase so the customers usually message before making any decision.

We considered it to our benefit and divided our Top of the Funnel campaigns into two different objectives, one was sales and the other was DM campaigns.

We used the best performing creatives and the audience on DM campaigns and catalog ads on the same audience for sales campaigns.

The screenshot above shows the direct sales figure but we also managed to get offline sales above 3L+(reported by client).

We achieved:

We were able to achieve more than 9x ROAS with the same creatives and a lot less effort on our end but the client was getting a lot of DM and she was very happy with it.

What are we Looking forward to:

We are scaling budgets and introduction of new creatives in the campaigns as the creative fatigue situation will be on the ad account soon.

Conclusion:

Communication with the client is one of the major data gathering sources. They know about their business more than we do. Never hesitate to test other than sales objective.