Background:

Niche: Customized Suits

Adspend: Rs. 1L / month ($1.2k)

ROAS: 3.5x roughly

Challenges:

No good content as every suit made was for that specific customer.

Margins were too less so needed a high ROAS.

What have we done?

Strategising: We suggested the client to reach out to their customers for a short testimonial video showing the quality of the suit, wearing it and a recommendation to purchase.

Analysing the Market trend: We found out bespoke suits were a rising trend in USA so we decided to hop on it.

Launching the ads: We used interest of bespoke suit narrowed down with personalization in one adset and the other with C level designation demographic with the same creative.

We achieved:

We spent only $2210 and generated $17k in revenue which was one of the highest for the client.

What are we Looking forward to:

We are scaling budgets and planning few new creatives with stock footages present on stock video websites.

Conclusion:

Testimonial style of creatives are one of the best creative type to always test for any brand.