Massage Therapy Gun India Case Study

Background:

Niche: Electronics and Well-being

Adspend: Rs. 2L / month ($2.5k)

ROAS: 2.6x roughly

Challenges:

Not able to scale.

Unable to maintain ROAS.

What have we done?

Analysing the ad account: Finding the best creatives and the best performing audience from the past.

Choosing the ad creative: We created few new creatives on the concept similar to what have worked in the past but visually appealing. We changed the hook(first 5 seconds) of the best performing videos.

Revamping the ads: We restructured the ad account starting with the Top of the Funnel campaign. The creatives were stacked in 3 different adset, one was broad(open), an interest that worked in the past but we refined it by keeping relevant interest only and the third audience was people who were health conscious. 

We launched the Bottom of the Funnel campaign after 14 days of running the TOFU campaign with a 10% discount offer. The creative used here was a testimonial and the audience was website visitors.

We achieved:

We were able to achieve 3.6x ROAS with the same budget.

What are we Looking forward to:

We are scaling budgets from the next month while maintaining the ROAS. 

Conclusion:

Winning creatives and audiences need a little bit of refresh to start bringing results. Follow the same pattern of the winning creative in a new one.