Jewelry Brand Based In India

Background:

Niche: Jewellery

Adspend: Rs. 1.2L / month ($1.5k)

ROAS: 2x roughly

Challenges:

ROAS was very low and past data was not that good.

What have we done?

We started with only Top of the Funnel ads with 2 of the categories which the client recommended.

Catalogue ads and influencer content were used. The audience were first celebs who are endorsing jewellery brands like Anushka Sharma and second was a direct interest such rings, necklaces, etc.

We then started killing ads which were not bringing good ROAS.

We achieved:

We were able to achieve 6x ROAS.

What are we Looking forward to:

We are scaling budgets and focusing on finding out other winning categories/products.

Conclusion:

The interest groups which are not that popular has low CPMs which results in improving ROAS. Audience testing plays a vital role in improving ROAS