Background:

Niche: Haircare Electronics

Adspend: Rs. 1L / month ($1.2k)

ROAS: Fresh pixel, no ads ran.

Challenges:

Haircare industry is very competitive.

Electronic industry has a lot of RTO so high ROAS required.

What have we done?

Strategizing: We decided to start testing the audience and creatives. 3 videos with different hooks and angles with a proper script were shared with the client and 2 different Single images(Statics) were created. 1 static was features style and the other one was testimonial style.

The first month was very bad as we were testing multiple things together at once. The testing ended after 3 weeks giving us the data points that we needed. We found winning audiences and our winning creatives to launch new campaigns.

From the second month we were just analysing and optimising the campaigns.

The third month was crazy as the campaigns were optimizing and we started introducing new variations of the winning ad creatives.

We achieved:

We were able to achieve above 4x ROAS overall in 3 months even after starting bad.

What are we Looking forward to:

New fresh creatives that will help us in scaling budgets appropriately.

Conclusion:

Testing requires patience. We have to test many things before in order to get the optimum results.