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Lead generation for businesses that sell on calls

You don't have a traffic problem. You have a lead system problem.

Clicks are easy. Qualified, ready-to-buy leads landing in your inbox and on your calendar are a different game entirely — and that's the only number that pays your bills.

ExpoGrow builds lead engines that turn ad spend into booked calls, using Meta Ads, Google Ads, high-converting landing pages, and SEO working as one system — not four disconnected tactics.

<₹50 cost per lead achieved Meta + Google + SEO Qualified leads, not clicks
Official partners
Google Partner Meta Business Partner
Businesses we've driven leads for
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Why the leads dry up

Most lead gen fails after the click, not before it.

You can buy all the traffic you want. But if the offer is weak, the landing page leaks, the follow-up is slow, and nobody tracks which leads actually close — you're paying for clicks and calling them "leads." That's the gap that quietly kills ROI.

What's really draining your budget

  • Traffic sent to a homepage instead of a page built to capture leads.
  • Form fills counted as wins, even when they never pick up the phone.
  • No tracking of which keywords, ads, or audiences actually produce customers.
  • Leads that sit for hours before anyone follows up — and go cold.

What a real lead system does

  • Sends intent-matched traffic to pages designed to convert, not just inform.
  • Optimises to qualified leads and booked calls — the metrics tied to revenue.
  • Tracks cost per lead and cost per sale, so budget flows to what works.
  • Routes leads to your inbox, CRM, or WhatsApp instantly for fast follow-up.
The system

Four moves that turn ad spend into booked calls.

No guesswork, no "boost and pray." A clear sequence built to lower your cost per lead while raising lead quality.

Offer & audit

01

We pressure-test your offer, audience, and current funnel to find the real bottleneck — then build the angle and message that makes the right people raise their hand.

Launch paid

02

Meta and Google campaigns go live against high-intent audiences and search terms, structured for fast learning and a low, stable cost per qualified lead.

Capture & convert

03

Dedicated landing pages, instant lead forms, and click-to-WhatsApp or call flows turn clicks into contacts — with tracking so no lead leaks or goes unmeasured.

Compound with SEO

04

As paid proves what converts, we build SEO around the same intent — so a growing share of your leads arrives organically, at a lower cost, month after month.

What you get

Everything that sits between ad spend and a booked call.

A complete lead engine — paid, organic, and the connective tissue most agencies skip.

Meta Lead Ads

Facebook · IG

Instant forms, click-to-WhatsApp, and click-to-call campaigns built to capture demand fast and feed you leads while they're hot.

Google Search & PMax

High intent

Capture people actively searching for what you sell, with tightly structured Search and Performance Max campaigns tuned for qualified enquiries.

Landing pages & CRO

Post-click

Purpose-built pages and conversion optimisation that turn expensive clicks into leads — the single biggest lever on your cost per lead.

SEO & organic

Compounding

Search-friendly content and technical SEO that build a durable inbound channel, lowering your blended cost per lead as it grows.

Tracking & routing

CRM · WhatsApp

Conversion tracking, lead routing to your CRM or WhatsApp, and offline-conversion feedback so the algorithms optimise toward real customers.

Reporting that matters

CPL · CPA

Clear reporting on cost per lead, qualified-lead rate, and cost per booked call — so you always know what a lead actually costs you.

Results & case studies

Real campaigns. Real cost per lead.

Screenshots pulled straight from live ad accounts and lead dashboards — including campaigns where we drove qualified leads for under ₹50 each. Tap any snapshot to view it full size.

Lead cost < ₹50
Massage gun · India
Landing page
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Full campaign breakdowns, with context and numbers, are walked through live on your strategy call.

Proof

The only lead metrics that matter are the ones tied to revenue.

Not impressions. Not clicks. Not "reach." Cost per qualified lead, lead-to-call rate, and cost per booked call — the numbers that decide whether your ad spend makes money.

“Amazing job by the ExpoGrow team. We were just starting out when we decided to work with them and we're still working with them. The support and knowledge is better than any other agency I've used.”

Intekhab Ansari · Owner, Zufisha

“I wish I could give more than 5 stars. Proactive, ready to help whenever I was stuck, and tremendous knowledge of digital marketing — at an affordable price.”

Bhumi Shah · Solopreneur
Led by Tasleem Ansari

Leads should turn into revenue, not just notifications.

Tasleem Ansari leads ExpoGrow with a performance-first mindset. A form fill isn't the finish line — a paying customer is. Every campaign is built backwards from the sale, so the leads you get are the leads your team can actually close.

Instead of treating Meta, Google, and SEO as separate silos, we run them as one lead system: paid for speed, organic for compounding, and a tracked funnel connecting both to your pipeline.

What working together feels like

  • Cost per lead you can actually scale, not just screenshot.
  • Clear reporting tied to booked calls and closed revenue.
  • Fast lead delivery to your inbox, CRM, or WhatsApp.
  • Honest calls on what's working, what isn't, and what's next.
<₹50Cost per lead reached on live campaigns
Meta + GooglePaid channels run as one engine
SEO + PPCOrganic that compounds on top of paid
Best fit

This works best for businesses that close leads on calls.

Lead generation pays off fastest when there's a real offer, a team ready to follow up, and margin to reinvest in what works.

Strong fit

  • Service businesses, clinics, and local brands that book appointments or consultations.
  • Coaches and consultants who sell through calls, webinars, or applications.
  • B2B and high-ticket offers with a sales team ready to follow up fast.
  • Businesses that want both quick paid leads and long-term SEO compounding.

Not a fit (yet)

  • No one available to follow up on leads within a reasonable window.
  • Expecting guaranteed sales from day one with zero testing budget.
  • Pure product ecommerce with no call or enquiry step — our D2C page fits better.
  • Looking only for the cheapest possible freelancer, not a system.
FAQ

The questions owners ask before booking a call.

How quickly can I expect leads?

Paid campaigns can start producing leads within days of going live. The first 2–4 weeks are about finding the winning angles and audiences; cost per lead typically stabilises and improves from there as the data builds.

What's a good cost per lead?

It depends entirely on your offer, margin, and industry — a ₹50 lead and a ₹500 lead can both be excellent or terrible depending on what a customer is worth to you. We've driven qualified leads under ₹50 on the right offers, and we always work backwards from what a lead needs to cost for you to profit.

Do you run both Meta and Google?

Yes. Meta is powerful for creating demand and capturing leads fast; Google captures people already searching for your solution. Most strong lead systems use both, and we'll recommend the mix that fits your budget and buyer.

Do you do SEO as well as ads?

Yes. Ads give you speed; SEO gives you compounding leads at a lower cost over time. We build SEO around the same intent your paid campaigns prove converts, so the two reinforce each other instead of running in separate silos.

Where do the leads actually go?

Wherever your team can act on them fastest — your inbox, CRM, Google Sheet, or straight to WhatsApp. We set up tracking and routing so leads arrive instantly and nothing leaks between the click and your follow-up.

Do you guarantee a number of leads?

We don't sell fake guarantees. What we commit to is a system built around your economics, transparent reporting, and relentless optimisation toward a cost per lead you can scale. On the call we'll give you a realistic view of what's achievable for your offer.

What does it cost?

Retainers start from ₹10,000 per month depending on scope and channels, separate from your ad budget. Performance-based and hybrid models are available for the right fit. We'll scope it on the call once we understand your goals.

Do you only work with Indian businesses?

No. We run lead generation for businesses in India and internationally, including the US, UK, and Canada, adapting the funnel and messaging to each market.

What happens on the strategy call?

We look at your offer, current lead flow, and goals, then map out how a Meta + Google + SEO lead system would work for you — including a realistic view of cost per lead. No pitch deck, no pressure, just a clear plan you can act on with us or without us.

Last step

Ready for leads you can actually close?

Book a free lead strategy call. We'll map out how Meta, Google, and SEO can bring you qualified leads at a cost that scales — and you'll leave with a clear plan either way.

Book a lead strategy call
30 minutes No pitch deck Leave with a plan
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