Background:

Niche : Tour/Holiday

Adspend: ₹ 75k / month ($1k)

Challenges:

We have to run ads at their peak time where everybody else starts investing on ads heavily so the cost per lead rises.

What have we done?

We ran single image(static) ads displaying all the benefits the customers are getting when they go forward with our client. Details like hotel stay, price, locations, etc. The audience we tested were: 

•  Well-known brands like yatra.com, MakeMyTrip, goibibo, agoda, etc

• Frequent international travellers

• People who were interested in luxury lifestyles.

• Broad(Open)

We also tested different creatives for different ethnicities/languages.

What we achieved:

We were able to get the lowest cost per lead at 32rs for the brand in their peak season.

What we are looking forward to:

New video creatives and scaling the budgets to scale.

Conclusion:

You should always test between languages and ethnicities if you are living in a multi+lingual country like India, UK, US, etc.