Background:

Niche : Women Ethnic Fashion

Adspend: Rs. 12L / month ($15k)

ROAS: 3.2x roughly

Challenges:

They were just above breakeven and when they try to scale the ROAS was compromised.

What have we done?

Analysing the ad account: Finding the best creatives and the best performing audience from the past.

Insights they gave us: Best Sellers and best performing creatives according to seasons they had because the business was up and running since last 2 years.

Revamping the ads: We restructured the ad account starting with the Top of the Funnel campaign. A campaign launched with a set of best sellers single images(statics) and the best performing audience. We also introduced the Lookalike audiences which performed well for the brand with the past performing creatives in another adset of the TOFU campaign. Another campaign for Retargeting the add to cart audience was launched alongside with a 10% additional offer. We didn't tested other Bottom of the Funnel audiences because the brand's team had already tried it and those audiences never worked for them so we decided to introduce it from the next month once good data flows in.

We achieved:

We were able to achieve 4.09x ROAS with scaling the budgets in the first month itself. The next months gave us consistent 4.2x and we were able to scale the revenue to INR 1.37Cr in a span of 3 months.

What are we Looking forward to:

We are scaling budgets for India and the brand is looking forward to introduce new clothing lines. Getting new video creatives of famous influencers. We are planning to double the revenue in the next 3 months…

Conclusion:

The best selling products sometimes just need a little revamp. Many times, we assume the product might be saturated but it actually requires a fresh new look to entice other potential customers