Events Company USA Case Study

Background:

Niche: Event Organsing

Adspend:  750$ / month

Challenges:

Cost per lead was high

What have we done?

We found out that the issue was with the audience and a little bit of refining was needed for the creatives in terms of design.

We then launched the campaigns with changes and let it optimise for 2 days.

What we achieved:

We were able to get the cost per lead down by 40% what they were already achieving.

What we are looking forward to:

Introducing new creatives and increasing budgets 10-20% every week.

Conclusion:

When you are at a low budget, the audience should be very targeted and interest should be stacked so meta can search for the perfect cream audience.